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The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising
Roman, Kenneth (eBook)
The King of Madison Avenue
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Authors: Roman, Kenneth
Statement of Responsibility: Kenneth Roman
Title: The king of Madison Avenue
David Ogilvy and the making of modern advertising
Characteristics: 1 online resource
text file, rda
Content Type: text
Media Type: computer
Carrier Type: online resource
Notes: Electronic book
Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Reproduction: Electronic reproduction. [S.l.] St. Martin's Press 2010 Available via World Wide Web
Subject Headings: Advertising United States History 20th century Advertising agencies United States History 20th century Advertising executives United States Biography Ogilvy, David, 1911-1999
Genre/Form: Electronic books
Topical Term: Advertising
Advertising agencies
Advertising executives
Additional Contributors: 3M Company
3M Cloud Library
ISBN: 9780230618343
Branch Call Number: eNYPL Book
MARC Display»

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Roman, Kenneth
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