The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising

The King of Madison Avenue
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Publisher: New York :, Palgrave Macmillan
Copyright Date: ©2009
ISBN: 9780230618343
Branch Call Number: eNYPL Book
Characteristics: 1 online resource
text file, rda
Additional Contributors: 3M Company
3M Cloud Library


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The King of Madison Avenue
Roman, Kenneth
The King of Madison Avenue

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