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Peggy makes her pitch to Burger Chef:
… This is the home your customers really live in. This is your dinner table. Dad likes Sinatra, son likes The Rolling Stones. The TV's always on, Vietnam playing in the background. The news wins every night. And you're starving. And not just for dinner. What if there was another table, where everybody gets what they want when they want it? It's bright and clean and there's no laundry, no telephone, and no TV. And we can have the connection that we're hungry for. There may be chaos at home, but there's family supper at Burger Chef …
Betty lost all her weight after Henry decided to run for Congress. During one of the family's trip to a summer camp, Don met Betty at a gas station ...
[Don strokes Betty's face]
Betty: What are you doing?
Don: Waiting for you to tell me to stop.
Betty: What did you think when you saw me?
Don: That you are as beautiful as the day I met you.
Don: The greatest thing you have working for you is not the photo you take or the picture you paint; it's the imagination of the consumer. They have no budget, they have no time limit, and if you can get into that space, your ad can run all day.
Don: I never wanted to be the man who loves children, but... from the moment they're born... that baby comes out, and you act proud and excited, hand out cigars... but you don't feel anything, especially if you had a difficult childhood. You want to love them, but you don't. And the fact that you're faking that feeling makes you wonder if you father had the same problem. Then they get older, and you see them do something, and you feel that feeling that you've been pretending to have. You feel like your heart is going to explode.
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