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Marketplace 3.0

Rewriting the Rules of Borderless Business
Mikitani, Hiroshi (Book - 2013 )
Marketplace 3.0
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Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?
Authors: Mikitani, Hiroshi
Statement of Responsibility: Hiroshi Mikitani
Title: Marketplace 3.0
rewriting the rules of borderless business
Publisher: New York : Palgrave Macmillan, 2013
Edition: 1st ed
Characteristics: 247 p. ; 25 cm.
Contents: Rewriting the rules of language : our journey to Englishnization
Rewriting the rules of power : the wisdom of empowerment
Rewriting the rules of expansion : going global
Rewriting the rules of acquisition : buying companies
Rewriting the rules of corporate culture : our five principles
Rewriting the rules of the Internet : a tool for empowerment, speed and joy
Rewriting the rules of e-commerce : discovery shopping
Rewriting the rules of operation : speed, speed, speed!
Rewriting the rules of giving : the new wave of community involvement
Epilogue : what happens next : the brand as nation
Summary: Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?
Subject Headings: International business enterprises Management Business logistics Management Business enterprises Computer networks Management Electronic commerce Management
Topical Term: International business enterprises
Business logistics
Business enterprises
Electronic commerce
LCCN: 2012035393
ISBN: 0230342140
9780230342149
Branch Call Number: 658.872 M
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Mikitani, Hiroshi
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Version pocillo (pocillo) Last updated 2014/08/29 09:56