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Power Stories

The 8 Stories You Must Tell to Build An Epic Business
Khoo, Valerie (Book - 2013)
Average Rating: 3.5 stars out of 5.
Power Stories
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WILEY
Learn to tell stories that have the power to inspire, motivate, and sell

Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.

From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.

  • Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
  • Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
  • Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive

Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.



Baker & Taylor
A respected small-business commentator and successful entrepreneur gives readers the skills they need to master the lost art of storytelling, which, if done correctly, inspires, engages and fosters a deeply human connection that will help businesses grow and thrive. Original.

Baker
& Taylor

A small-business commentator and successful entrepreneur gives readers the skills they need to master the lost art of storytelling, which, if done correctly, inspires, engages, and fosters a deeply human connection that will help businesses grow and thrive.

Authors: Khoo, Valerie
Statement of Responsibility: Valerie Khoo
Title: Power stories
the 8 stories you must tell to build an epic business
Publisher: Milton, Qld. : John Wiley & Sons Australia, 2013
Characteristics: xiv, 167 p. ; 21 cm.
Subject Headings: Communication in management Storytelling Leadership Organizational behavior Success in business
Topical Term: Communication in management
Storytelling
Leadership
Organizational behavior
Success in business
ISBN: 9781118387511
1118387511
Branch Call Number: 658.45 K
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app04 Version Arkelstorp Last updated 2014/10/23 09:41