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To Sell Is Human

The Surprising Truth About Moving Others
Pink, Daniel H. (Book - 2012)
Average Rating: 3.5 stars out of 5.
To Sell Is Human
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"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"-- "In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"--
Authors: Pink, Daniel H.
Statement of Responsibility: Daniel H. Pink
Title: To sell is human
the surprising truth about moving others
Publisher: New York : Riverhead Books, 2012
Characteristics: 260 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references (p. [237]-249) and index
Summary: "From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"--
"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"--
Subject Headings: Influence (Psychology) Persuasion (Psychology) Selling Psychological aspects BUSINESS & ECONOMICS / Sales & Selling. bisacsh PSYCHOLOGY / Creative Ability. bisacsh
Topical Term: Influence (Psychology)
Persuasion (Psychology)
Selling
BUSINESS & ECONOMICS Sales & Selling
PSYCHOLOGY Creative Ability
LCCN: 2012039889
ISBN: 9781594487156
1594487154
Branch Call Number: 158.2 P
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Oct 17, 2014
  • notthatjenn rated this: 4 stars out of 5.

The S word...sales. So many of us don't want to do it, or think we shouldn't have to, except that we're actually selling ideas all day long. We sell to get along with friends, to make happy families, and to be successful at work. The only question is: do you want to be good at it?

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The new ABC's of sales. And we're all in sales.

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app11 Version Arkelstorp Last updated 2014/10/23 09:41