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Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate
Martin, Amy Jo, 1979- (Book - 2012)
Renegades Write the Rules
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WILEY
Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

  • Reveals the winning strategies for using social media to achieve dramatic results
  • Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
  • Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
  • Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.



Baker & Taylor
Provides tips and guidelines for using social media to build a loyal and lucrative digital influence, describing how to break the traditional rules of online marketing to best connect with one's audience.

Baker
& Taylor

The founder of Digital Royalty and the woman who pioneered how professional sports integrate into social media reveals the basic rules of digital media success and the winning strategies used by such sports figures as Dwayne “The Rock” Johnson and Shaquille O'Neal.

Authors: Martin, Amy Jo, 1979-
Statement of Responsibility: Amy Jo Martin
Title: Renegades write the rules
how the Digital Royalty use social media to innovate
Publisher: San Francisco : Jossey-Bass, c2012
Edition: 1st ed
Characteristics: x, 207 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references (p. 183-184) and index
Subject Headings: Internet in public relations Digital communications Social aspects Digital Royalty (Firm) Social media
Topical Term: Internet in public relations
Digital communications
Social media
LCCN: 2012027171
ISBN: 1118340515
9781118340516
Branch Call Number: 659.2028 M
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Martin, Amy Jo, 1979-
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