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El desafío Starbucks

cómo Starbucks luchó por su vida sin perder su alma
Schultz, Howard (Paperback - 2012 - Spanish)
Average Rating: 4 stars out of 5.
El desafío Starbucks
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Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Authors: Schultz, Howard
Statement of Responsibility: Howard Schultz con Joanne Gordon ; [ traducción, Ana Isabel Robleda]
Uniform Title: Onward. Spanish
Title: El desafío Starbucks
cómo Starbucks luchó por su vida sin perder su alma
Publisher: México, D.F. : Aguilar, 2012
Edition: 1a ed
Characteristics: xiv, 335 p., [16] p. of plates : ill. (chiefly col.) ; 24 cm.
Notes: Includes index
Translation of: Onward : How Starbucks fought for its life without losing its soul
Summary: Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Subject Headings: Starbucks Coffee Company Coffee industry United States Coffee United States Marketing Organizational change United States Leadership United States Café Estados Unidos Mercadeo. bidex Liderazgo Estados Unidos. bidex Schultz, Howard
Topical Term: Coffee industry
Coffee
Organizational change
Leadership
Café
Liderazgo
Additional Contributors: Robleda, Ana Isabel
Gordon, Joanne
ISBN: 9786071113634
6071113636
Branch Call Number: Spa 647.9573 S
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Schultz, Howard
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