Dear Library Patrons, NYPL relies on readers like you to buy new bestsellers, science books for kids, GED and SAT guides, and so much more. Give before September 30 and your gift will be matched.

DONATE
[]
[]

Mid-century Ads

Advertising From the Mad Men Era
(Book - 2012 )
Mid-century Ads
Print

Item Details

"Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea.' At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands."--Publisher's website
Statement of Responsibility: edited by Jim Heimann ; introduction by Steven Heller
Title: Mid-century ads
advertising from the Mad Men era
Publisher: Köln : Taschen, c2012
Characteristics: 2 v. (717 p.) : col. ill. ; 34 cm.
Notes: In slip case
Includes index
Contents: [v. 1]. The fifties. Mad for ads = Verrückt nach werbung = Fous de pub ; Advertising in the fifties: the age of affluence = Werben in den fünfzigern: die wohlstandsära = La publicité dans les années 50: l'ère de l'abondance
[v. 2]. The sixties. Advertising in the sixties: so what's the big idea? = Werben in den sechzigern: auf der suche nach der ,,big idea" = La publicité dans les années 60: c'est quoi la grande idée
Summary: "Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea.' At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands."--Publisher's website
Other Language: Text in English, French and German
Subject Headings: Advertising United States History 20th century Pictorial works Nineteen fifties Pictorial works Nineteen sixties Pictorial works
Topical Term: Advertising
Nineteen fifties
Nineteen sixties
Additional Contributors: Heimann, Jim - 1948-
LCCN: 2012396500
ISBN: 9783836528344
3836528347
Research Call Number: JQG 12-581
MARC Display»

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add a Notice

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Videos

Add a Video

There are no videos for this title yet.

Find it at NYPL

  Loading...

Buy It Now

Support your library, keep it forever!

View Purchase Options Learn more about this program

Your Cart

Hello! We noticed you have the following items in your cart right now:

If you'd still like to purchase the items you have in your cart, you can do that now.

You'll be able to purchase your eBook after you have checked out your current cart.

Mid-century Ads
Mid-century Ads

To continue with your eBook purchase immediately, you can clear your cart by clicking below.

All items will be removed from your cart.


I'd like to keep browsing! I'll decide later.

Explore Further


Browse the Shelf

Subject Headings


Recommendations

  Loading...

Powered by BiblioCommons.
app02 Version tobio (tobio) Last updated 2014/09/24 12:25