Mid-century Ads
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"Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea.' At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint
… More »"Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea.' At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands."--Publisher's website
« LessIncludes index
[v. 1]. The fifties. Mad for ads = Verrückt nach werbung = Fous de pub ; Advertising in the fifties: the age of affluence = Werben in den fünfzigern: die wohlstandsära = La publicité dans les années 50: l'ère de l'abondance -- [v. 2]. The sixties. Advertising in the sixties: so what's the big idea? = Werben in den sechzigern: auf der suche nach der ,,big idea" = La publicité dans les années 60: c'est quoi la grande idée
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