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The Art of Being Unreasonable

Lessons in Unconventional Thinking

Broad, Eli

(Book - 2012)
Average Rating: 3 stars out of 5.
The Art of Being Unreasonable
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WILEY
Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

Baker & Taylor
Eli Broad?s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.

Baker
& Taylor

Revealing how his unreasonable thinking has helped him build two Fortune 500 companies, a billionaire entrepreneur and philanthropist shares his unorthodox methods for achieving success.

Publisher: Hoboken, N.J. : Wiley, c2012
ISBN: 111817321X
9781118173213
Branch Call Number: B Broad B
Characteristics: xvi, 192 p. : ill. (some col.) ; 24 cm.
Additional Contributors: Pandey, Swati

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Jul 22, 2012
  • Agent13 rated this: 4 stars out of 5.

Three cheers for the one-percenter! You will feel this currently unorthodox opinion after you read this book of a very successful businessman. Mr. Broad wrote this self-help book that is geared to the business reader. In it, he gives tips on how to be successful. I was very impressed with what Mr. Broad is doing now, in his golden years. Not content to rest on his past achievements, he is talking the talk by putting his vast fortune to good use. His projects range from bettering our schools to funding scientific research. Wow, a one-percenter who wants to help others! Ironically, in my opinion, Mr. Broad's best piece of advice can be found in the very last paragraph of this book and it does not have anything to do with business. If you must, get this book and turn to the last page. It is worth it!

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