By Invitation Only
Baker & Taylor
Traces the careers of the authors, describing their co-founding of a members-only, sample sales internet site, in an account that shares strategies for building a start-up and navigating the challenges faced by women business owners.
Authors Alexis Maybank and Alexandra Wilson cofounded Gilt Groupe in 2007, creating a members-only fashion website to sell luxury goods at discount prices. In this book for general readers, they tell the story of how they met at Harvard Business School and relate their travels, their interactions with celebrities, fashion personalities, and business leaders, and their dealings with suppliers, marketers, and investors. They reveal the decisions and risks behind their business and explain how they coped with the worldwide recession that began in 2008. They also offer inspiration to potential entrepreneurs on starting a business with a friend, networking, and finding investors. Annotation Â©2012 Book News, Inc., Portland, OR (booknews.com)
Traces the successful careers of the Harvard MBA and best-friend authors, describing their 2007 co-founding of a members-only, sample sales internet site that became an immediate viral hit, in an account that shares strategies for building a start-up and navigating the challenges faced by women business owners. 25,000 first printing.
how we built Gilt and changed the way millions shop
Discount houses (Retail trade)
Luxury goods industry
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