Traces the history and evolution of the multi-billion-dollar global beauty industry, describing its psychological marketing practices while discussing related scientific efforts to perpetuate youthful appearances and the ways in which beauty attitudes vary in different cultures.
The global cosmetics and personal care sector is worth $350 billion a year, and the largest percentage of that is in skincare products. What drives consumers to spend so much on their looks? Tungate (Parsons Paris School of Art and Design) reviews the history of the global beauty industry, looking at the roles of researchers, creators, and sellers of beauty products, attitudes towards beauty in different countries, and emerging trends such as cosmetic surgery, organics, tattooing, and products for men. He chronicles the histories and strategies of major companies, drawing on interviews with anonymous insiders within the secretive beauty industry. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Ingram Publishing Services
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best.
In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who’ve made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty.
Full of fascinating detail on great names such as Revlon, Estée Lauder, L’Oréal and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future.
how marketing changed the way we look
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