The Juju Rules
Or, How to Win Ballgames From your Couch : A Memoir of A Fan Obsessed
From an award-winning humorist, a touching memoir and manifesto that reveals the deep secrets of fan jinxes, hexes, and charms
Did you know there is a secret to winning ballgames? It’s not the players, managers, money, or luck. It’s juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room. And winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. But what he is really doing is harnessing juju energy to influence the outcome of games. And it works.
In this uproarious, unforgettable fan confessional, Seely shares the basics of juju for the beginner—“Setting the Table,” asking for a called strike instead of a walk-off homer—to advanced juju—“Bringing the Neg,” predicting bad events to keep them from actually happening—to the deepest, darkest formulas of this age-old art. Along the way readers come to know Hart and his hilarious band of fellow juju practitioners, a secret club of friends whose fandom bonds them across decades, not to mention won/loss columns.
Nostalgic, heartwarming, and laugh-out-loud funny, The Juju Rules is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way.
Learn the secret of juju from Hart Seely, a man who wins games for the New York Yankees in his living room by harnessing juju energy, in this hilarious, unforgettable fan confessional from an award-winning humorist.
Baker & Taylor
An uproarious fan confessional by an award-winning reporter poses tongue-in-cheek arguments that fan rituals and willpower can help favorite baseball teams to win, recounting his own practices of floor pacing, yelling at televisions and using "juju energy" to rally the Yankees to victory. By the author of O Holy Cow. 30,000 first printing.
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