"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.
how creativity works
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In fact, the only way to remain creative over time-- to not be undone by our expertise-- is to experiment with ignorance, to stare at things we don't fully understand.
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