"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.
Alone : Bob Dylan's brain -- Alpha waves (condition blue) -- The unconcealing -- The letting go -- The outsider ; Together : The power of Q -- Urban friction -- The Shakespeare paradox
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In fact, the only way to remain creative over time-- to not be undone by our expertise-- is to experiment with ignorance, to stare at things we don't fully understand.