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Imagine

How Creativity Works
Lehrer, Jonah (Book - 2012 )
Average Rating: 4 stars out of 5.
Imagine


Item Details

"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.
Authors: Lehrer, Jonah
Statement of Responsibility: Jonah Lehrer
Title: Imagine
how creativity works
Publisher: Boston :, Houghton Mifflin Harcourt,, 2012
Characteristics: xx, 279 p. : ill. ; 22 cm.
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Report This Nov 16, 2013
  • JudithE rated this: 4 stars out of 5.

I actually really liked this, and it's consistent with other work I've read on creativity. It may not all be original, but it's interesting, even fascinating at times.

Report This Dec 17, 2012
  • LazyNeko rated this: 3 stars out of 5.

Quick read that consists of interesting stories about creative people and how to encourage innovation. The author doesn't delve deeply into the subject or offer any kind of analysis on what he presents.

This book does have some interesting insights on creativity. However, it has recently come to light that the author fabricated quotes from Bob Dylan to support his views http://mediadecoder.blogs.nytimes.com/2012/07/30/jonah-lehrer-resigns-from-new-yorker-after-making-up-dylan-quotes-for-his-book/ Unfortunately, it makes the whole book a lot more difficult to enjoy now!

Report This Nov 10, 2012
  • eastvanbookfan rated this: 4 stars out of 5.

I'm having writers block over what to say in this comment. Just kidding!!! Excellent book in my opinion. I learned a lot about creativity. Some of the things in my life make sense due to the science I have learned in this book. For example, I seem to great great ideas at strange times when I am not even thinking about creating. Now I know why due to reading this book....

Report This Sep 05, 2012
  • GummiGirl rated this: 3 stars out of 5.

Too bad it's fiction! Okay, most of it is probably just recycled, and it still has some interesting points to make. But for non-fiction writers, there may be such a thing as too much creativity.

Report This Aug 22, 2012
  • emmaledu rated this: 4 stars out of 5.

Refreshing book

Report This Aug 21, 2012
  • kimthomasin rated this: 0.5 stars out of 5.

Boo HISS! Plagiarism!

Report This Aug 08, 2012
  • JCS3F rated this: 0.5 stars out of 5.

Imagine. Imagine that, after the publication of Jonah Lehrer's latest (last?) book 'Imagine', quotes he attributed to Bob Dylan hadn't been proven to be complete fabrications. 100% BS. Imagine that Lehrer didn't borrow heavily from Kahneman's 'Thinking Fast and Slow', Hyde's 'Common as Air', Glaeser's 'Triumph of the Cities', Isaacson's 'Steve Jobs'. Imagine that Lehrer hadn't simply written about stuff he liked (amphetamine, fancy cocktails, cool people he's met). Imagine. What would remain? A B+ undergraduate psychology dissertation. This book alone justifies public libraries. Instead of having $26 picked from my pocket, I was only out $2 in late fees.

A lot of the controversies surrounding this book are pretty minor, and its a shame because this book is great at explaining what creativity is and how the brain generates it. How are new ideas formed? Simply by recombining existing concepts in interesting and useful ways.

Report This Jul 31, 2012
  • Daisy_Girl rated this: 2 stars out of 5.

Oh, boo!!! I just finished reading this last night and today I see that Mr. Lehrer has resigned his position at The New Yorker after it was revealed that he made up quotes for this book. The publisher is pulling all unsold copies. Despite this news, I will say that this is an entertaining read. I do feel that some of the science quoted in this book needs some more research, but it poses some interesting theories. I'm not sure I believe all of it, but it does get you thinking about new ways to be creative.

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Report This Dec 17, 2012
  • LazyNeko rated this: 3 stars out of 5.

In fact, the only way to remain creative over time-- to not be undone by our expertise-- is to experiment with ignorance, to stare at things we don't fully understand.

"You know an idea has promise when it seems obvious in retrospect." -West

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Report This May 30, 2012
  • quagga rated this: 5 stars out of 5.

Book trailer - Imagine

Lehrer reads from his book

Find it at NYPL

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