The Steve Jobs Way
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In this book the author gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him, and the mystique of his management style, capable of creating tools so extraordinary that they have remade three industries and have transformed
… More »In this book the author gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him, and the mystique of his management style, capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. The author worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style, which encompasses four major principles: product, talent, organization, marketing. He shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.
« LessPassion for the product
Success is in the details
Talent rules
Teaming : "pirates! not the navy"
Tapping talent
Rewards for the pirates
Team sports
The product-driven organization
Maintaining momentum
Recovery
Holistic product development
Evangelizing innovation
Becoming cool : a different view of selling
The door opener : branding
Riding the retail juggernaut
Achieving the definition of cool : "there's an app for that"
On becoming Stevian
In his footsteps
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Add a CommentDifficult man, but a true genius.