Duhigg does an excellent job of illustrating how habits dominate our lives, allow businesses to thrive and fail, as well as help societies function and change. You will never think of your own habits the same way again.

I highly recommend this book. It is very captivating. The amount of case studies and experiments gave good evidence to their theories. It also made it an easy read, because you want to finish each little story and find out what was the outcome. It was nice how at the end it offered ways to relate this book to your own life without being super "preachy" or like you are reading a self-help book. This is one of those books that I will remember and it has impact my perception of how I do things and how the company I work for operates.

Objective, well researched potentially life changing book. High recommended.

Loved this book !! If you're like most of us, struggling with some "habits" that could be better, too much ice cream, too little exercise, moderately disappointed with your job, etc., this is an excellent book to help shake the habit !! The book is NOT written by "professionals" whose life goals appear to be to overwhelm you with "psychobabble", endorsing their own choices of schools, and careers. This book is written by an "investigative journalist", who appears interested in how Habits work, why they do, and how to effect change if they accomplish the wrong results. In my opinion he succeeds !! In addition to things to think about and if desired, act upon personally, there are a number of fascinating stories, on an area overlooked, in my opinion, in the world of business success, "corporate cultures". Having worked in a number of international firms, including a few mentioned in the book, it is very interesting to review and recognize the "impact" leadership, or lack thereof,can and do have on corporate success, both internally to employees but externally, to customers and consumers, as well. An excellent read, and some take home ideas both on a personal and corporate level. Well Done !!

Author digs into interesting topics on how habits affect real life experiences (Stories of company founders of Starbucks, Target, Alcoa, Saddleback Church; individuals and historic events) and proposes process to change them. The entire book is ~350 pages "short", with ~70 pages of notes on sources that provide references for readers to explore in more details. Great fast read. (Also available in eBook.)

Not only is it fascinating to learn how habits are formed and changed, you can apply it to your life to change your own bad habits. Another plus: funny habit loop cartoons that accentuate the author's points.

This book look great.

Very interesting on how habits are formed and how they may be changed, with lots of snippets of case histories entertainingly presented. Much in the style of Malcolm Gladwell, and just as readable and enjoyable. Habit = cue, routine, reward. Now if only I could figure out how to get to bed earlier, instead of habitually staying up late to read great books like this one....

An excellent book about why people do what they do. It also explains how people can change their behavior by changing the routine found between a cue and a reward. Identify the cue and reward and the person can change the routine.

The author analyses different type of habit ... individual, organizations. It gives a good insight of what we think we can't control, but in reality we can. Don't expect a "how to" but it will give a way to challenge your mindset on why people (including yourself) keep doing the same thing over and over.