Great by Choice
Examines nine years of research on successful businesses to help determine why some companies thrive in uncertainty while others do not, and highlights such qualities as discipline, creativity, and constancy.
Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.
Collins, a business author and researcher who teaches executives from the corporate and social sectors, and Hansen (management, U. of California, Berkeley, and INSEAD) analyze companies that have achieved greatness in tough environments, such as Amgen, Intel, Microsoft, Progressive Insurance, and Southwest Airlines, to understand what it takes to achieve greatness in the extreme business world of today and compare them to those that failed in similar environments, such as Genentech, AMD, Apple, and PSA. They consider the differences in these companies from their founding up to 2002, concluding that the best leaders were more disciplined, empirical, and paranoid (rather than more risk taking, visionary, and creative); that the ability to scale innovation is more important than innovation by itself; that fast decisions and actions do not work; that great enterprises do not have more good luck; and that they change less, not more, in reaction to a rapidly changing world. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
uncertainty, chaos, and luck--why some thrive despite them all
20 mile march
Fire bullets, then cannonballs
Leading above the death line
Return on luck
Epilogue: great by choice
Frequently asked questions
Creative ability in business
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