Great by Choice

Uncertainty, Chaos, and Luck--why Some Thrive Despite Them All
Collins, James C., 1958- (Book - 2011)
Average Rating: 4 stars out of 5.
Great by Choice
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Baker & Taylor
Examines nine years of research on successful businesses to help determine why some companies thrive in uncertainty while others do not, and highlights such qualities as discipline, creativity, and constancy.

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Book News
Collins, a business author and researcher who teaches executives from the corporate and social sectors, and Hansen (management, U. of California, Berkeley, and INSEAD) analyze companies that have achieved greatness in tough environments, such as Amgen, Intel, Microsoft, Progressive Insurance, and Southwest Airlines, to understand what it takes to achieve greatness in the extreme business world of today and compare them to those that failed in similar environments, such as Genentech, AMD, Apple, and PSA. They consider the differences in these companies from their founding up to 2002, concluding that the best leaders were more disciplined, empirical, and paranoid (rather than more risk taking, visionary, and creative); that the ability to scale innovation is more important than innovation by itself; that fast decisions and actions do not work; that great enterprises do not have more good luck; and that they change less, not more, in reaction to a rapidly changing world. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Authors: Collins, James C. (James Charles), 1958-
Statement of Responsibility: Jim Collins and Morten T. Hansen
Title: Great by choice
uncertainty, chaos, and luck--why some thrive despite them all
Publisher: New York : Harper Business, c2011
Edition: 1st ed
Characteristics: xii, 304 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references (p. 255-293) and index
Contents: Thriving in uncertainty
20 mile march
Fire bullets, then cannonballs
Leading above the death line
Return on luck
Epilogue: great by choice
Frequently asked questions
Subject Headings: Success in business Case studies Creative ability in business Case studies Technological innovations Management Case studies
Topical Term: Success in business
Creative ability in business
Technological innovations
Additional Contributors: Hansen, Morten T.
LCCN: 2011027925
ISBN: 9780062120991
Branch Call Number: 658.409 C
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How Great Leaders Make Their Own Luck

Morten Hansen, management professor at UC Berkeley, describes the traits leaders need to help their organizations thrive in times of chaos and uncertainty.

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Great by Choice
Collins, James C., 1958-
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