The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries, Eric, 1978-

(Book - 2011)
Average Rating: 3.5 stars out of 5.
The Lean Startup
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Publisher: New York : Crown Business, c2011
Edition: 1st ed
ISBN: 9780307887894
Branch Call Number: 658.11 R
Characteristics: 320 p. ; 22 cm.


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Dec 11, 2014
  • BrendanRogers rated this: 4 stars out of 5.

I found this book helpful in my own work creating training development cycles. Careful preparation is still needed in developing a product, but a key idea is that that product does not have to be perfect. The idea, that a product must be fully formed prior to launch creates two problems. The first is that tweaking every option, and thinking of every possible scenario takes time and resources in the form of research and product testing. Allowing the customer to evaluate the product is cost effective and rapid. The second is that thinking that the perfect product can be developed without feedback of consumers is a flawed approach. Ultimately the product will go to market and may produce different feedback than your own testing.

A few themes stand out for me as valuable from this book:

1. Just start. Develop a minimum viable product and send it to market fast. Let the customer evaluate the product and recommend changes.

2. Learn to measure and listen to the results of the feedback.

3. Create continuous loops of improvement.

Sep 18, 2014
  • over_the_rainbow rated this: 2 stars out of 5.

It's not that great. Does not apply to most industries.

Oct 11, 2013
  • anvimal rated this: 5 stars out of 5.

This is a 'must read' for anyone who wants to start a business.
The methods mentioned in this book are adopted by startup accelerators and many well known firms.

Oct 25, 2012
  • Dr_Taco rated this: 1 stars out of 5.

awful....at least from what I could bear to read

May 21, 2012

There are some really good ideas in this book, which changed the way I thought about "doing innovation". The ideas themselves are really simple but serve to guide what you should be developing versus your beliefs (which are untested and therefore not self-evident as you may think).


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Ries, Eric, 1978-
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