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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Ries, Eric, 1978- (Book - 2011 )
Average Rating: 4 stars out of 5.
The Lean Startup
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"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Authors: Ries, Eric, 1978-
Statement of Responsibility: Eric Ries
Title: The lean startup
how today's entrepreneurs use continuous innovation to create radically successful businesses
Publisher: New York : Crown Business, c2011
Edition: 1st ed
Characteristics: 320 p. ; 22 cm.
Bibliography: Includes bibliographical references and index
Summary: "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Subject Headings: New business enterprises Consumers' preferences Organizational effectiveness
Topical Term: New business enterprises
Consumers' preferences
Organizational effectiveness
LCCN: 2011012100
ISBN: 9780307887894
0307887898
Branch Call Number: 658.11 R
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Oct 25, 2012
  • Dr_Taco rated this: 1 stars out of 5.

awful....at least from what I could bear to read

There are some really good ideas in this book, which changed the way I thought about "doing innovation". The ideas themselves are really simple but serve to guide what you should be developing versus your beliefs (which are untested and therefore not self-evident as you may think).

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Ries, Eric, 1978-
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Version pocillo (pocillo) Last updated 2014/08/21 13:32