"Mad Men" is a zeitgeist show of the early twenty-first century. This book demonstrates, partly because its characters are an earlier, confused and conflicted version of ourselves, trying to make the best of a future unfolding at breakneck speed.
Since premiering in July 2007, Mad Men has won many awards and been syndicated across the globe. Its imprint is evident throughout contemporary culture—from TV advertisements and magazine covers to designer fashions and online debate. Its creator, Matthew Weiner, a former executive producer on The Sopranos, has again created compelling, complex characters, this time in the sophisticated, go-go world of Madison Avenue of the 1960s, with smoking, drinking, and the playing out of prejudices and anxieties of an era long neglected in popular culture. As Edgerton and a host of other well-known contributors demonstrate here, Mad Men is a zeitgeist show of the early twenty-first century.
Every very few years a new television program comes along to capture and express the zeitgeist. Mad Men is now that show. Since premiering in July 2007, it's won numerous awards, is syndicated across the globe, and its imprint is evident throughout contemporary culture. Series' creator Matthew Weiner, a former executive producer on The Sopranos, presents another set of compelling, complex characters. They are living out the American dream. Then why are they so unhappy? Why is their 'dream come true' not enough? Mad Men explores, analyzes and celebrates this cutting-edge TV drama and popular phenomenon. It also includes an interview with the show's Executive Producer Scott Hornbacher and an episode guide.
Gary R Eager: ix is Eminent Scholar, Professor, and Chair of the Communication and Theatre Arts Department at Old Dominion University. He has published eight books, more than seventy-five essays on a wide assortment of media and culture topics, and is co-editor of the Journal of Popular Film and Television.
dream come true TV
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