A Quick Start Guide to Podcasting

Creating your Own Audio and Visual Material for IPods, Blackberries, Mobile Phones, and Websites

Harnett, Mark

Book - 2010
Average Rating: 2 stars out of 5.
A Quick Start Guide to Podcasting
Kogan Page
The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.
We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website. No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.

Book News
This pocket (5x8") guide explains how to use podcasts to establish a corporate, commercial, or individual online presence. It gives technical information on types of equipment needed (some available free online), along with info on recording, editing, and uploading the podcast. In addition to technical details, the book also gives advice on how to make the podcast compelling by writing for the ear. Part 1 covers audio, with advice on microphone placement and recording outdoors or indoors. Video chapters explain various types of shots and how to avoid common mistakes. The third part of the book explains how to upload audio and video and how to add a podcast to the iTunes website. Each chapter ends with top tips, questions, and activities. Techniques are demonstrated with case studies from real professionals. An appendix covers domain names, URLs, and hosting. Harnett is a search marketing and social networking expert. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services

A Quick Start Guide to Podcasting provides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previously been able to tap into; entice potential customers or clients to your website.

A Quick Start Guide to Podcasting is full of vital technival information necessary to record, edit and upload your podcast, so all you need to start is a little imaginastion - and if you're stumpted for ideas, the real-life case studies will inspire you.

Most business podcasts are boring and uninspiring. Mark Harnett explains not only how to create a podcast but how to make it compelling. He explains the practical tasks needed, what digital equipment to buy, and what resources are available free online. Crucially, Harnett reveals how to entice potential customers to your website.

Publisher: London ; Philadelphia, Pa. : Kogan Page, 2010
ISBN: 9780749461546
Branch Call Number: 006.7876 H
Characteristics: vii, 126 p. ; 20 cm.


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Harnett, Mark
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