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Mad Men Unbuttoned

A Romp Through 1960s America
Vargas-Cooper, Natasha (Book - 2010 )
Average Rating: 3.5 stars out of 5.
Mad Men Unbuttoned
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Baker & Taylor
A journalist and obsessive fan of television's Mad Men analyzes and discusses the context and social history of cultural artifacts featured in the show that capture the historical themes of the mid-century, including ads, paintings, politics and social mores. Original. 45,000 first printing.

HARPERCOLL

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:

  • Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
  • The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car?a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
  • When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
  • The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
  • In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.


Baker
& Taylor

Analyzes and discusses the context and social history of cultural artifacts featured in the show that capture the historical themes of the mid-century, including ads, paintings, politics and social mores.

Authors: Vargas-Cooper, Natasha
Statement of Responsibility: Natasha Vargas-Cooper
Title: Mad men unbuttoned
a romp through 1960s America
Publisher: New York : Collins Design, c2010
Edition: 1st ed
Characteristics: xix, 231 p. : ill. (some col.) ; 23 cm.
Notes: Includes index
Subject Headings: Mad men (Television program)
LCCN: 2010008683
ISBN: 0061991007
9780061991004
Branch Call Number: 791.4575 V
MARC Display»

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Dec 16, 2010
  • madame_librarian rated this: 4.5 stars out of 5.

Ok, I admit it--I'm hooked on the TV series Mad Men. The Emmy-winning show offers a look back to what my life was like. Well, only in my imagination. Actually, I was just a pre-teenager, had never even been near New York city, was never, ever going to be able to fill out a dress like Joanie, and nobody I knew drank martinis. Let's just say I wished my life was that glamorous having not yet had my consciousness raised as far as attitudes towards women were concerned. In her sharply written, savvy overview of the era, Vargas-Cooper gives fans of the show the footnotes that flesh out the zeitgeist, and she delivers them with a surprising amount of depth.

She introduces us to the real "mad men" behind the show's characters; explains the aesthetic principles and trends of the fashions and décor; and reveals the evolution of the ads themselves and how various campaigns were developed. She also explores the shifting times and the looming collision of the Brooks Brothers suits with the torn jeans and ragged t-shirts that is alluded to in some episodes. Having grown up during that period, and having been both a preppie co-ed and hippie protestor, I love stuff about the 60s. Throw in my 15-year career in advertising, albeit in Chicago not New York, and you can understand why I get such a kick out of the show. Having this book as a companion to the show just increased my enjoyment. For those who lived through it and those whose parents did, here is a great choice for those who wish to delve into this fascinating era.

In a wonderful instance of synchronicity, my daily calendar offered this quote on the very day I finished the book: "Whoever controls the media--the images--controls the culture." Allen Ginsberg (1926-1997), poet, activist, outspoken critic of the Establishment, member of the New York Beats in the late 50s and early 60s. How apt.--Madame Librarian

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Vargas-Cooper, Natasha
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Version pocillo (pocillo) Last updated 2014/08/26 17:01