how to change things when change is hard
Find the bright spots
Script the critical moves
Point to the destination
Find the feeling
Shrink the change
Grow your people
Tweak the environment
Rally the herd
Keep the switch going
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p. 19 “To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path. If you can do all three things at once, dramatic change can happen even if you don’t have lots of power or resources behind you.”
p.47 A particular strain of this "bad is stronger than good" bias is critical when it comes to tackling change. Let's call it a problem focus. To see it, consider the situation: Your child comes home one day with her report card. She got one A, four B's, and one F. Where will you spend your time as a parent?
This hypothetical comes from author Marcus Buckingham, who says that nearly all parents will tend to fixate on the F. It's easy to empathize with them: Something seems broken - we should fix it. Let's get her a tutor. Or maybe she should be punished - she's grounded until that grade recovers. It is the rare parent who would say, instead, "Honey, you made an 'A' in this one class. You must really have a strength in this subject. How can we build on that?" (Buckingham has a fine series of books on making the most of your strengths rather than obsessing about your weaknesses.)
p.44 This is a theme you will see again and again. Big problems are rarely solved with commensurately big solutions. Instead, they are most often solved by a sequence of small solutions, sometimes over weeks, sometimes over decades.
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