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Confessions of An Advertising Man

Average Rating: 4 stars out of 5.
Confessions of An Advertising Man
Print
Publisher: New York : Atheneum, 1963
Edition: 1st ed
Characteristics: 172 p. 24 cm.

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Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.

Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

When people aren't having fun, they seldom produce good work.

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Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

This is a book by the marketing pioneer David Ogilvy. In it he states that his advertising efforts and success are based on research. Some where I read that this was a good book to read for someone starting a creative firm (for example marketing or architecture). I agree with that, particularly chapter 10, How to Rise to the Top of the Tree (Advice to the Young). It is a fun read and if read carefully you will take away some marketing basics. "Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint." He doesn't provide statistics to back up his statements, but his Madison Ave fame and company's fortune make him believable that at some point they must have researched. (It couldn't all have been luck!?!) I recommend this book for those in creative professions where at some point your firm's creativity will be tested by the consumer market. For example Ogilvy emphasizes specializing. Become a 'specialist' before taking off to become an 'account executive'. I take that to mean better to be an excellent copy writer now, so you can be a better manager later. Otherwise you may end up a so-so copy writer now and a poor manager later. Develop your skill set as early as possible to prepare to be able to find solutions later. I recommend this book.

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Confessions of An Advertising Man
Ogilvy, David, 1911-1999
Confessions of An Advertising Man

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