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Confessions of An Advertising Man

Average Rating: 4 stars out of 5.
Confessions of An Advertising Man
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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Gardners
A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.

Independent Publishing Group
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.


Publisher: London : Southbank Publishing, 2011
Edition: New ed
ISBN: 190491537X
9781904915379
Branch Call Number: 659.1092 O
Characteristics: 190 p. ; 23 cm.

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Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.

Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

When people aren't having fun, they seldom produce good work.

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Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

This is a book by the marketing pioneer David Ogilvy. In it he states that his advertising efforts and success are based on research. Some where I read that this was a good book to read for someone starting a creative firm (for example marketing or architecture). I agree with that, particularly chapter 10, How to Rise to the Top of the Tree (Advice to the Young). It is a fun read and if read carefully you will take away some marketing basics. "Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint." He doesn't provide statistics to back up his statements, but his Madison Ave fame and company's fortune make him believable that at some point they must have researched. (It couldn't all have been luck!?!) I recommend this book for those in creative professions where at some point your firm's creativity will be tested by the consumer market. For example Ogilvy emphasizes specializing. Become a 'specialist' before taking off to become an 'account executive'. I take that to mean better to be an excellent copy writer now, so you can be a better manager later. Otherwise you may end up a so-so copy writer now and a poor manager later. Develop your skill set as early as possible to prepare to be able to find solutions later. I recommend this book.

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Confessions of An Advertising Man
Ogilvy, David, 1911-1999
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