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Confessions of An Advertising Man

Ogilvy, David, 1911-1999 (Book - 2007 )
Average Rating: 4 stars out of 5.
Confessions of An Advertising Man
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Independent Publishing Group
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.


Authors: Ogilvy, David, 1911-1999
Statement of Responsibility: David Ogilvy
Title: Confessions of an advertising man
Publisher: London : Southbank, [2007], 2004
Characteristics: 207 p. ; 20 cm.
Notes: Includes index
Subject Headings: Advertising Advertising campaigns Management
Topical Term: Advertising
Advertising campaigns
ISBN: 1904915019
9781904915010
Branch Call Number: 659.1 O
MARC Display»

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Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

This is a book by the marketing pioneer David Ogilvy. In it he states that his advertising efforts and success are based on research. Some where I read that this was a good book to read for someone starting a creative firm (for example marketing or architecture). I agree with that, particularly chapter 10, How to Rise to the Top of the Tree (Advice to the Young). It is a fun read and if read carefully you will take away some marketing basics. "Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint." He doesn't provide statistics to back up his statements, but his Madison Ave fame and company's fortune make him believable that at some point they must have researched. (It couldn't all have been luck!?!) I recommend this book for those in creative professions where at some point your firm's creativity will be tested by the consumer market. For example Ogilvy emphasizes specializing. Become a 'specialist' before taking off to become an 'account executive'. I take that to mean better to be an excellent copy writer now, so you can be a better manager later. Otherwise you may end up a so-so copy writer now and a poor manager later. Develop your skill set as early as possible to prepare to be able to find solutions later. I recommend this book.

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Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.

Dec 25, 2012
  • kthompson7 rated this: 4 stars out of 5.

When people aren't having fun, they seldom produce good work.

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Ogilvy, David, 1911-1999
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