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Understanding Media

The Extensions of Man
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Understanding Media
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Analyzes how language, speech and technology shape human behavior in the era of mass communication.
Authors: McLuhan, Marshall, 1911-1980
Statement of Responsibility: Marshall McLuhan ; introduction by Lewis H. Lapham
Title: Understanding media
the extensions of man
Publisher: Cambridge, Mass. : MIT Press, 1994
Edition: 1st MIT Press ed
Characteristics: xxiii, 365 p. ; 23 cm
Notes: "This reissue ... marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media. ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century."--Back cover
Bibliography: Includes bibliographical references (p. 361-365)
Contents: The Medium is the Message
Media Hot and Cold
Reversal of the Overheated Medium
The Gadget Lover: Narcissus as Narcosis
Hybrid Energy: Les Liaisons Dangereuses
Media as Translators
Challenge and Collapse: The Nemesis of Creativity
The Spoken Word: Flower of Evil?
The Written Word: An Eye for an Ear
Roads and Paper Routes
Number: Profile of the Crowd
Clothing: Our Extended Skin
Housing: New Look and New Outlook
Money: The Poor Man's Credit Card
Clocks: The Scent of Time
The Print: How to Dig It
Comics: MAD Vestibule to TV
The Printed Word: Architect of Nationalism
Wheel, Bicycle, and Airplane
The Photograph: The Brothel-Without-Walls
Press: Government by News leak
Motorcar: The Mechanical Bride
Ads: Keeping Upset with the Joneses
Games: The Extensions of Man
Telegraph: The Social Hormone
The Typewriter: Into the Age of the Iron Whim
The Telephone: Sounding Brass or Tinkling Symbol?
The Phonograph: The Toy That Shrank the National Chest
Movies: The Reel World
Radio: The Tribal Drum
Television: The Timid Giant
Weapons: War of the Icons
Automation: Learning a Living
Summary: Analyzes how language, speech and technology shape human behavior in the era of mass communication.
Subject Headings: Mass media Communication Communication and technology
Topical Term: Mass media
Communication
Communication and technology
Additional Contributors: Lapham, Lewis H.
Alternate Title: Extensions of man
LCCN: 94027722
ISBN: 0262631598
9780262631594
Branch Call Number: 302.23 M
Research Call Number: JFE 96-11042
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McLuhan, Marshall, 1911-1980
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app07 Version Arkelstorp Last updated 2014/10/16 16:30