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The Conquest of Cool

Business Culture, Counterculture, and the Rise of Hip Consumerism
Frank, Thomas (Book - 1997)
Average Rating: 4.5 stars out of 5.
The Conquest of Cool
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While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.

"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review

"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review

"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail

"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times

"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine

"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details


Baker & Taylor
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce

Book News
Frank, editor-in-chief of cultural criticism journal The Baffler , shows how the youth counterculture of the 1960s was encouraged and even anticipated by the advertising and fashion industries. He presents a history of advertising as well as commentary on the growth of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. Annotation c. by Book News, Inc., Portland, Or.

Univ of Chicago Div of the
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated --by such unlikely allies as the advertising industry and the men's clothing business.

"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."--Gerald Marzorati, New York Times Book Review

"An indispensable survival guide for any modern consumer."--Publishers Weekly, starred review

"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."--Geoff Pevere, Toronto Globe and Mail

"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."--T. J. Jackson Lears, In These Times

"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."--Brad Wieners, Wired Magazine

"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."--Roger Trilling, Details




Authors: Frank, Thomas (Thomas C.)
Statement of Responsibility: Thomas Frank
Title: The conquest of cool
business culture, counterculture, and the rise of hip consumerism
Publisher: Chicago : University of Chicago Press, c1997
Characteristics: 287 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references (p. 245-272) and index
Subject Headings: Subculture United States United States Social conditions 1980- United States Social conditions 1960-1980 Consumer behavior United States History 20th century Nineteen sixties Advertising and youth United States History 20th century Advertising United States History 20th century Marketing United States History 20th century
Topical Term: Subculture
Consumer behavior
Nineteen sixties
Advertising and youth
Advertising
Marketing
LCCN: 97017556
ISBN: 0226259919
Branch Call Number: 381.3097 F
Research Call Number: JBE 97-2136
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