The Rise of the Creative Class
And How It's Transforming Work, Leisure, Community and Everyday Life
Baker & Taylor
Argues that the social changes of the past few decades have occurred by choice rather than involuntarily, citing the rise of a new creative social class that derives its identity and values from its roles as purveyors of creativity and finds its basis in the economy. 40,000 first printing.Perseus Publishing
A maverick economist looks at the growing influence of today's newest "Creative Class" and offers innovative and practical lessons for business and workers
Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives.Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises nearly forty million Americans, or more than 25% of all employed people. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
New York, NY : Basic Books, c2002
xii, 404 p. : ill. ; 24 cm.
Find it at NYPL
Hello! We noticed you have the following items in your cart right now:
If you'd still like to purchase the items you have in your cart, you can do that now.
You'll be able to purchase your eBook after you have checked out your current cart.
I'd like to keep browsing! I'll decide later.
To continue with your eBook purchase immediately, you can clear your cart by clicking below.
All items will be removed from your cart.