Motivation in Advertising

Motives That Make People Buy
Motivation in Advertising

Item Details

Authors: Martineau, Pierre, 1905-1964
Title: Motivation in advertising
motives that make people buy
Publisher: New York, McGraw-Hill, 1957
Characteristics: 210 p. illus. 24 cm.
Bibliography: Bibliography, p. 203-206
Subject Headings: Advertising Psychological aspects
Topical Term: Advertising
LCCN: 57008623
Research Call Number: E-10 4543
MARC Display»


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Motivation in Advertising
Martineau, Pierre, 1905-1964
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app09 Version Arkelstorp Last updated 2014/10/23 09:41