Motivation in Advertising
Motives That Make People Buy
- set item rating to 0.5 out of 5.
- set item rating to 1 out of 5.
- set item rating to 1.5 out of 5.
- set item rating to 2 out of 5.
- set item rating to 2.5 out of 5.
- set item rating to 3 out of 5.
- set item rating to 3.5 out of 5.
- set item rating to 4 out of 5.
- set item rating to 4.5 out of 5.
- set item rating to 5 out of 5.
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Imprint:
New York, - McGraw-Hill
Pages:
210
Language:
English
Notes:
Bibliography, p. 203-206
Characteristics:
210 p.,illus.,24 cm.
Author (Original Script):
Martineau, Pierre
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