Handbook of Consumer Motivations

The Psychology of the World of Objects
Dichter, Ernest, 1907- (Book - 1964)
Handbook of Consumer Motivations
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Authors: Dichter, Ernest, 1907-
Statement of Responsibility: Drawings by Robert Glaisek
Title: Handbook of consumer motivations
the psychology of the world of objects
Publisher: New York, McGraw-Hill [1964]
Characteristics: xvi, 486 p. illus. 21 cm.
Bibliography: Bibliography: p. 479-480
Subject Headings: Motivation research (Marketing)
Topical Term: Motivation research (Marketing)
LCCN: 63023465
Research Call Number: D-15 6335
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Dichter, Ernest, 1907-
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